Experiential and Lifestyle Businesses

How We Support Experiential and Lifestyle Businesses

Experiential and lifestyle companies operate at the intersection of creativity, hospitality, and high-touch service. Whether offering bespoke travel, immersive events, luxury wellness retreats, or curated adventures, these businesses deliver more than a product. They deliver an adventure, a feeling, and a memory. Behind the scenes, however, these companies face complex legal issues tied to client expectations, risk management, brand identity, and operational logistics.

We partner with experiential brands, lifestyle operators, and luxury service providers to deliver tailored legal counsel that protects the business, preserves the client experience, and supports long-term growth.

What We Help Lifestyle and Experience-Based Companies Accomplish

Business Formation and Structuring for Growth

Experiential businesses often grow out of a single founder’s vision. As demand increases, operational and legal complexity follow. We help lifestyle brands establish LLCs, corporations, or multi-entity structures that reflect ownership goals, reduce liability, and position the business to scale effectively. For companies working with investors, collaborators, or revenue-sharing partners, we structure operating agreements, joint ventures, and profit participation models that promote clarity and alignment.

We also advise on forming holding companies and intellectual property owning entities to protect core assets and streamline licensing and liability exposure.

Client Agreements, Waivers, and Risk Management

Delivering high-end experiences requires strong legal foundations. We draft and negotiate client service agreements, participation waivers, booking terms, and liability releases tailored to the risks and expectations of each offering. For businesses providing physical activities, travel services, or luxury retreats, we help manage exposure related to injury claims, cancellations, and service disruptions.

We ensure your terms and policies are enforceable under California law and appropriate for sophisticated clientele, including high-net-worth individuals and corporate clients.

Intellectual Property and Brand Protection

Your brand is a core business asset. We help lifestyle companies protect trademarks, original content, proprietary methods, and online presence to secure brand value and goodwill. Our work includes trademark registration, licensing agreements, and guidance on usage rights for creative content, promotional materials, and third-party collaborations.

For businesses leveraging influencer partnerships, photography, or branded experiences, we establish legal frameworks that protect ownership and control of brand image and client-facing content.

Vendor, Partner, and Venue Agreements

Experiential businesses rely on trusted partnerships with venues, contractors, creatives, and service providers. We draft and negotiate vendor agreements, independent contractor contracts, sponsorship arrangements, and venue licenses with careful attention to risk allocation, cancellation rights, and performance standards.

For events and retreats, we ensure contracts with properties, speakers, and vendors align with client promises and operational realities.

Employment and Independent Contractor Guidance

Lifestyle brands often rely on a flexible mix of employees, freelancers, and consultants, particularly in hospitality, travel, and wellness. We advise on compliance with California employment laws, including AB 5 and worker classification requirements, and develop compliant agreements for team members.

We also provide guidance on compensation structures, confidentiality protections, and employment policies that support a polished, service-oriented business culture.

Scaling, Expansion, and Exit Planning

As experiential businesses grow, many expand into new markets, develop licensing models, or seek investment. We support lifestyle brands with franchise development, licensing strategies, equity structuring, and business sales or exits. Whether launching additional locations, building a platform, or preparing for acquisition, we help structure transactions that align with long-term goals.

Who We’ve Helped

Our clients include luxury travel companies, boutique wellness and fitness brands, yoga and pilates studios, private event producers, retreat operators, creative hospitality ventures, and concierge-style service businesses throughout California and beyond.

We have helped clients structure launch-stage businesses, negotiate event and venue contracts, protect brand assets, and plan for growth and exits, always with an understanding of the premium client experience these businesses deliver.

A Legal Partner That Understands Experience-Driven Brands

Experiential and lifestyle companies deliver intangible value such as trust, emotion, and exclusivity. These qualities require legal support that protects the business without compromising the client experience. We provide practical legal guidance that balances service excellence with risk management, compliance, and sustainable growth.

Whether curating one-of-a-kind experiences or building a scalable luxury brand, we are here to support each stage of your business.